\u2018T\u00dcRK\u0130YE\u2019N\u0130N EN B\u00dcY\u00dcK MARKASI ATAT\u00dcRK\u2019<\/p>\n
\u0130STANBUL (Anayurt) – Alt\u0131nba\u015f \u00dcniversitesinin Cumhuriyetin 100. y\u0131l\u0131na \u00f6zel haz\u0131rlam\u0131\u015f oldu\u011fu etkinlikler serisi \u00e7er\u00e7evesinde \u00fcniversitenin \u0130\u015fletme Fak\u00fcltesi taraf\u0131ndan ‘S\u00fcrd\u00fcr\u00fclebilir Markalar Konferans\u0131’ d\u00fczenledi. Konferansta sekt\u00f6r\u00fcn \u00f6nde gelen temsilcileri, dan\u0131\u015fmanlar ve akademisyenlerle g\u00f6r\u00fc\u015f al\u0131\u015fveri\u015fi yapmak \u00fczere Gayrettepe Yerle\u015fkesinde bir araya geldi. \u00c7a\u011f\u0131n en \u00f6nemli kavramlar\u0131ndan biri olan s\u00fcrd\u00fcr\u00fclebilirli\u011fin markala\u015fmada da sa\u011flanmas\u0131n\u0131n \u00f6nemine de\u011finen Alt\u0131nba\u015f \u00dcniversitesi Rekt\u00f6r\u00fc Prof. Dr. \u00c7a\u011fr\u0131 Erhan, “D\u00fcnyan\u0131n en uzun s\u00fcreli markalar\u0131na bak\u0131ld\u0131\u011f\u0131nda 1500 y\u0131ll\u0131k oldu\u011funu g\u00f6r\u00fcyoruz. Ancak bu markalar\u0131n hi\u00e7 duymad\u0131\u011f\u0131m\u0131z, bilinirli\u011fi olmayan Japonya’da belki de oldu\u011fu b\u00f6lgeden hi\u00e7 d\u0131\u015far\u0131 \u00e7\u0131kamam\u0131\u015f, bir geli\u015fim sa\u011flayamam\u0131\u015f oteller oldu\u011funu g\u00f6r\u00fcyoruz. Bununla birlikte d\u00fcnyada en bilinen markalar hangileri denildi\u011finde akl\u0131m\u0131za belli ba\u015fl\u0131 markalar geliyor. Bu marklar\u0131n \u00e7o\u011funun 100 y\u0131ll\u0131k bile bir ge\u00e7mi\u015fi yok. 1500 y\u0131l \u00f6nce kurulmu\u015f d\u00fcnyan\u0131n en eski markas\u0131 olan oteller markala\u015fmada s\u00fcrd\u00fcr\u00fclebilirli\u011fi yakalam\u0131\u015f ama kendilerini d\u00fcnyaya tan\u0131tamam\u0131\u015flard\u0131r” diye konu\u015ftu.<\/strong><\/p>\n Prof. Dr. Erhan, markalar\u0131n s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 i\u00e7in gerekli unsurlar\u0131n\u0131 s\u0131ralad\u0131. Ard\u0131ndan T\u00fcrkiye’nin en \u00f6nemli markas\u0131n\u0131 da a\u00e7\u0131klayan Erhan, “Markala\u015fmada gerekli unsurlara bak\u0131ld\u0131\u011f\u0131nda yani g\u00fc\u00e7l\u00fc temelleri olan, vizyonu olan, misyonu olan, \u00e7evik liderlik g\u00f6sterebilen, zaman\u0131n ruhunu yakalam\u0131\u015f, \u00fczerinden y\u0131llar ge\u00e7se de de\u011ferini yitirmeyen ve muhataplar\u0131yla aras\u0131nda bir sevgi ba\u011f\u0131 olan markam\u0131z Mustafa Kemal Atat\u00fcrk’t\u00fcr. T\u00fcrkiye’nin en b\u00fcy\u00fck markas\u0131 Atat\u00fcrk’t\u00fcr. Bu hem T\u00fcrkiye hem de d\u00fcnya i\u00e7in b\u00f6yle. Mustafa Kemal Atat\u00fcrk’\u00fcn vizyonunun a\u015f\u0131lamad\u0131\u011f\u0131n\u0131, s\u00fcrekli bir devrimcilik, ink\u0131lap\u00e7\u0131l\u0131k s\u00f6z konusu oldu\u011fundan zaman\u0131n ruhunu s\u00fcrekli yakalayan bir devlet y\u00f6netim anlay\u0131\u015f\u0131n\u0131 kurmu\u015f oldu\u011funu g\u00f6r\u00fcyoruz” \u015feklinde konu\u015ftu.<\/strong><\/p>\n ‘MARKALARI KORUMAK SON DERECE \u00d6NEML\u0130’<\/p>\n \u00dcniversite olarak s\u00fcrd\u00fcr\u00fclebilir markala\u015fma konusuna katk\u0131 sa\u011flamaya \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 ifade eden Alt\u0131nba\u015f \u00dcniversitesi M\u00fctevelli Heyet Ba\u015fkan Dan\u0131\u015fman\u0131, Sosyoloji B\u00f6l\u00fcm Ba\u015fkan\u0131 Dr. \u00d6\u011fretim \u00dcyesi Fato\u015f Alt\u0131nba\u015f, “Ayn\u0131 zamanda bir aile \u015firketi olan Alt\u0131nba\u015f Holding, 50 y\u0131l\u0131 a\u015fk\u0131n faaliyet g\u00f6steren markalara sahip bir \u015firkettir. Dolay\u0131s\u0131yla s\u00fcrd\u00fcr\u00fclebilirlik i\u00e7in kurumsalla\u015fman\u0131n \u00f6nemi dikkate al\u0131nmal\u0131. Bu kapsamda Aile \u015eirketleri Ara\u015ft\u0131rma Merkezimiz var. Ekonominin bel kemi\u011fi olan aile \u015firketleri \u00fc\u00e7\u00fcnc\u00fc ku\u015faktan sonra da\u011f\u0131lma e\u011filimi g\u00f6steriyor. Bu da markalar\u0131n zedelenmesine yol a\u00e7\u0131yor. Bunun \u00f6n\u00fcne ge\u00e7mek i\u00e7in neler yap\u0131labilir buna bakmak laz\u0131m. Avrupa’dan 200 y\u0131ll\u0131k markalar\u0131 \u00f6rnek alarak yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rmalardan buldu\u011fumuz \u00e7\u0131kar\u0131mlarla \u015firketlere de yard\u0131mc\u0131 olmaya \u00e7al\u0131\u015f\u0131yoruz. Bu konu hem Cumhuriyetimiz hem de ekonomimiz i\u00e7in son derece \u00f6nemlidir” dedi.<\/p>\n","protected":false},"excerpt":{"rendered":" \u2018T\u00dcRK\u0130YE\u2019N\u0130N EN B\u00dcY\u00dcK MARKASI ATAT\u00dcRK\u2019 \u0130STANBUL (Anayurt) – Alt\u0131nba\u015f \u00dcniversitesinin Cumhuriyetin 100. y\u0131l\u0131na \u00f6zel haz\u0131rlam\u0131\u015f oldu\u011fu etkinlikler serisi \u00e7er\u00e7evesinde \u00fcniversitenin \u0130\u015fletme Fak\u00fcltesi taraf\u0131ndan ‘S\u00fcrd\u00fcr\u00fclebilir Markalar Konferans\u0131’ d\u00fczenledi. Konferansta sekt\u00f6r\u00fcn \u00f6nde gelen temsilcileri, dan\u0131\u015fmanlar ve akademisyenlerle g\u00f6r\u00fc\u015f al\u0131\u015fveri\u015fi yapmak \u00fczere Gayrettepe Yerle\u015fkesinde bir araya geldi. \u00c7a\u011f\u0131n en \u00f6nemli kavramlar\u0131ndan biri olan s\u00fcrd\u00fcr\u00fclebilirli\u011fin markala\u015fmada da sa\u011flanmas\u0131n\u0131n \u00f6nemine […]<\/p>\n","protected":false},"author":6,"featured_media":11793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gazete"],"_links":{"self":[{"href":"https:\/\/cagrierhan.net\/index.php?rest_route=\/wp\/v2\/posts\/7039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cagrierhan.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cagrierhan.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cagrierhan.net\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/cagrierhan.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7039"}],"version-history":[{"count":0,"href":"https:\/\/cagrierhan.net\/index.php?rest_route=\/wp\/v2\/posts\/7039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cagrierhan.net\/index.php?rest_route=\/wp\/v2\/media\/11793"}],"wp:attachment":[{"href":"https:\/\/cagrierhan.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cagrierhan.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cagrierhan.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}